Lupa is a luxury pet brand start-up, tailored to owners seeking to integrate their pet’s aesthetic into their minimalist Scandinavian home and lifestyle.
We were tasked with creating the brand from the ground-up, from its minimal, elegant crossed-bones mark to its timeless, muted colour palette. The design’s sleek, wide sans-serif was thoughtfully selected for its premium, contemporary feel that works well in negative space.
The packaging is designed to reflect the brand values. It’s timeless and sophisticated, making use of premium materials with minimal, understated branding that allows the product itself to take centre stage, becoming something that’s luxurious and worth keeping.
From dog candles to beds, everything has been stripped back and streamlined for the most beloved pets.
