Keep Giving is a charity campaign by Norwich Castle, designed to raise money for the keep itself, allowing the castle to give back to the public and inspire generations to come.
We were tasked with branding the project, creating an identity that’s vibrant and approachable while acknowledging the castle’s deep historic roots.
Keep Giving is designed to appeal to everyone, from parents to children to grandparents, and everyone in-between.
The canary yellow is unmissable and unmistakably ‘Norwich’. Paired with a traditional royal blue and friendly, simple typeface, the brand is a breeze to apply in-house while being energetic, accessible and flexible.
Messaging is core to the Keep Giving brand; clever, quirky lines create individuality by referencing the castle and its history, while more playful lines are designed to engage a younger audience.
