Chelsea Digital Ventures

Established in 2018, Chelsea Digital Ventures is a digital-first, consumer products business spun out from Chelsea FC. Chelsea Digital Ventures creates innovative products built on Chelsea FC’s expertise in fields associated with elite sports.

Ark were approached by Chelsea Digital Ventures to create a dynamic and unique brand identity that would appeal to partners and consumers of multiple sport domains – from personalised nutrition services to industry-leading digital platforms.

We developed a logo mark, colour system consistent with the core Chelsea FC brand identity, and developed a compelling C/D pattern with origins of the crest shape that can be used flexibly across print, digital and motion graphics.

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