We started, of course, with great photography – images to catch the eye and fire the imagination. Then, taking inspiration from the idea of the ‘frame’ in the competition title, we created a flexible logo wordmark – a simple rectangle that interrupts the bold typography to ‘frame’ a face or other point of detail on the image it overlays. This creates the brief illusion of magnification, which draws the eye and captures attention, and its versatility means it can seamlessly adapt to any image across any channel.
Using the logo wordmark, we then created a series of posters, leaflets, and digital adverts, as well as designing the competition website.






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