Norwich University of the Arts (NUA) is one of the UK’s leading institutions for students wanting to build a future in the creative industries.
Consistently rated outstanding by its students, NUA has developed an international reputation for excellence in teaching, research and as a creative hub for learners and the city at large.
We worked with NUA to create a new positioning statement for the University that would act as a golden thread through its external presence, and in particular its new Undergraduate Prospectus.
“Where Curiosity Leads” encapsulates the opportunity for growth – both creatively and individually – a course at NUA unlocks. It also invites prospective students to learn more and tap into their curiosity for the courses, campus, and the City of Norwich. The notion of curiosity was conceptual, but also designed as a unique interactive user experience.
Functional yet energetic typography working alongside images of Norwich, campus, students and student work – leading readers through sections with ease and intrigue.
Further experimental content was developed, including the “Content for the Curious” augmented reality app – ensuring the NUA prospectus was a cut above the competition and caught the eyes of curious candidates.
