Branding & Art Direction
Photography: Ryan Mason
Duco is the world’s most sustainable adventure brand. All its garments are made from 100% ocean waste, and all its fabrics are Global Recycling Standard approved. Duco plants a tree for every single product sold – even the clothes tags are made of seed paper, giving customers the chance to get involved, too.
Duco’s aim was to redefine what it means to be a force of nature. Our brief was to redefine what a force of nature looks like.
We created the entire Duco brand, from the photography and typography style to the colour palette. The logo – the cliff edge lightning bolt – took inspiration from the Duco strapline, ‘climb higher’.
The looping, forward-slanting font used for the brand name suggests motion, movement, and agility. The cool green reflects the natural world the clothing comes from, and is worn in.
Duco has since been announced as the exclusive team kit sponsor for the Great Britain Climbing and Para Climbing Team, providing climbing wear for all athletes for every single event of the 2019 season.
© Ark 2017–2020