Duco is the world’s most sustainable adventure brand. All its garments are made from 100% ocean waste, and all its fabrics are Global Recycling Standard approved. Duco plants a tree for every single product sold – even the clothes tags are made of seed paper, giving customers the chance to get involved, too.
Duco’s aim was to redefine what it means to be a force of nature. Our brief was to redefine what a force of nature looks like.
We created the entire Duco brand, from the photography and typography style to the colour palette. The logo – the cliff edge lightning bolt – took inspiration from the Duco strapline, ‘climb higher’.
The looping, forward-slanting font used for the brand name suggests motion, movement, and agility. The cool green reflects the natural world the clothing comes from, and is worn in.
