ASK

_Branding

Entrepreneur Kieran Miles enlisted our help to launch his independent mental health awareness campaign, ASK. ASK, aimed at young people, and informed by Miles’ personal struggles with his own mental health, highlights the most important things we can offer to those suffering in silence – Awareness, and the Support to Keep Going.

Off the back of the campaign, Miles plans to implement the first ever payroll giving scheme for local mental health provision, address mental health provision in the workplace, and help normalise the conversations we have around our mental health.

We were briefed to create an outdoor campaign that would kickstart the conversation – getting the message out there as simply as possible, while also catching eyes and turning heads.

Using a suite of strong colours, bold and condensed typography, and striking black and white portraits of young people, we created a series of posters that did just that.