Roadrunner Insurance Brokers has specialised in independent and commercial motor trade business for over 25 years, providing tailored solutions for motor traders of all kinds.
As part of a brand refresh, Ark was tasked with developing a new mascot to act as the friendly face of the brand. Working closely with MDI Digital, we introduced ‘Spanners’, the Roadrunner mascot who personifies the company’s approach: relatable, approachable, fast, and to the point.
Initial character sketches
Final character render
Spanners guides customers through their journey by dashing off to fetch quotes, sharing handy tips, and answering questions. He embodies the brand’s pace and personality, acting as a visual anchor in communications across digital and print.
Motor trade insurance covers a diverse range of businesses, from mechanics and valets to traders and beyond, so Spanners has been adapted to fit each world with character and charm. Brought further to life through animation, he now features across social campaigns and digital advertising, tailored to resonate with each audience while staying true to his fast and friendly spirit.
