For over 30 years, Cavalier Mailing has delivered end-to-end direct mail solutions. While well known for its mailing expertise, its print management service was not always recognised as a core part of the offer.
We created a new logo and visual identity that brings the entire process together, helping Cavalier communicate the breadth of its services more clearly. The established red was retained as a nod to the company’s heritage, while the wider identity gives the brand a more distinctive and contemporary presence.
The new strapline, ‘Print. Pack. Post.’, captures Cavalier’s offer in three simple steps, covering print management, mailing and delivery. Its direct language and alliteration reflect the straightforward, approachable experience of working with the team while making the proposition easy to remember.
